DSGNPHOLIO
HTC one  

When HTC launched the ONE series, the client needed an interactive ad to stay ahead of the smartphone compatition and to match up with the brand reputation of being innovative. Instead of developing the usual 360° view for the hero product, we enhanced the mechanism and made it into a product highlight feature. In order to produce images to accompanied this design direction, we strategically plan and shot images in such a way that the phone orbits around the space where the highlight messages are displayed. The result was a eye pleasing and intuitive center piece that everyone was very happy about.

Solution iOS based interactive advertisement
Role Art Director,
Photographer,
Interaction Developer,
Designer
 
 
 
HTC One Interactive Advertisement
HTC One Interactive Advertisement
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