Hennessy V.S.O.P  

In conjuction with the newly branded bottle design, Moet Hennessy Diageo (MHD) wanted more than running the usual print ads for the campaign. With reader engagement as the upmost priority, we've planned and developed a 3-page interactive ad catered for Juice iPad Magazine with features like 360° view of the product and promotional video.

The readers are shown the front of the bottle packaging with a simple hennessy branding when the ad landed, as the readers intuitively swipe to go on to the next page, the packaging gracefully turns and reveals the new bottle along with a call-to-action which leads them to the next 2 pages featuring the new product details, videos and 360° product view.

MHD also appointed us to produce the 360° mechanism and supporting images for this highly engaging feature. In order to maintain perfect consistency with the regional design, a series of 36 images were delicately shot and edited to blend seamlessly onto the 'S' shaped background that partially covers the bottle.

Solution iOS based interactive advertisement
Role Art Director,
Interaction Developer,
Hennessy Interactive Advertisement
Hennessy Interactive Advertisement
Hennessy Interactive Advertisement
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